Yashhraj Milk And Beverages Pvt. Ltd. has grown from a small dairy in Koregaon Bhima (Pune) to a company covering maximum area i.e outskirts and city region of Pune. This company established in 1995 under the name of “Yashhraj Dhood Dairy” and started the milk distribution of other brand of milk in Pune and outer areas of Pune. In 2012, company launched cow milk under its first brand name “Tazza Milk” and got outstanding response from the clients due to the quality of the milk. Then on 30 th April 2013, the company got rename as “Yashhraj Milk & Beverages Pvt. Ltd. with a vision statement “Healthy & Happiness”, following this to match the rising demand of buffalo milk “Gold Milk” was launched and again it was accepted well among the consumers.